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Rebrand yourself: Shake off the pandemic blues

By Nancy Nzalambi | December 6th 2020 at 00:05:00 GMT +0300

I saw on LinkedIn that a colleague took advantage of working from home to enroll for a data science course. On top of being a microbiologist and a molecular scientist, he had added a data scientist feather to that cap.

Pandemic-riddled 2020 has brought forth the perfect storm to assess your skillset and areas for improvement. What new thing did you learn or achieve?

The job market is evolving. You might need to rebrand yourself to be more interactive with a millennial customer base. Perhaps you have been forced by circumstances to adjust to enhanced digitisation faster than anticipated; your company has to keep up with the competition.

If your customer trends and preferences have changed and you find yourself quite dated, you have to adjust with the trends.

Tailor your credentials

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What are you known for? A personal brand can affect your career and earning potential. Establishing a professional image is a never-ending process requiring upgrades from time to time. Do you love what you do? Why do you bother waking up early to do what you do? What drives your passion?

Self-assessment

To enhance your professional brand, you need to be a life-long learner. Knowledge is never a bad investment. Sign up for classes, attend webinars, read...

Thankfully, companies have embraced performance reviews for their employees. From these, you can assess your strengths and opportunities for improvement. Your weaknesses need an investment of time and effort to overcome.

Companies are rebranding

We have seen companies rebranding. K-rep Bank acquired a totally new name; Sidian Bank, Orange telecommunications network to Telkom, Barclays bank to Absa and many more.  They did not do this blindly.

 

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