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Made by Africa, Loved by the World: Facebook launches campaign to boost local films

By Stevens Muendo | May 27th 2021

As part of its celebration around Africa Day, Facebook launched of its global campaign titled: Made by Africa, Loved by the World – a series of short films unveiling the stories of eight phenomenal creatives and small business owners from across the continent who are breaking ground across the world.

Available to view on a dedicated ‘Made by Africa, Loved by the World’ microsite and the official Facebook Africa page, the films provide a glimpse into the global successes of African creatives and businesses hailing from Kenya, South Africa, Nigeria, Côte d’Ivoire and Gabon.

These include fashion designer Laduma Ngxokolo from South Africa, whose clothing brand ‘Maxhosa’ has been worn by global names such as Beyoncé and Alicia Keys, and most recently had his designs featured in the film Coming to America 2.

Also featured are Sauti Sol, and Mark Angel, a Nigerian comedian who has amassed over 15 million global followers on Facebook. The series is aimed at showcasing and honouring the people that are impacting Africa, as well as the world, through their music, arts and crafts.  

Changing perceptions

Included in the ‘Made by Africa, Loved by the World’ campaign are Nigerian fashion designer Mai Atafo, Lafalaise Dion, a fashion designer and visual arts creative from Côte d’Ivoire, Kenyan musician, deejay, rapper and producer Blinky Bill and international award-winning Kenyan music group Sauti Sol.

“At Facebook we are deeply invested in the creative industry in Africa, and nowhere is it more exciting to witness this vibrant creative scene than here on the continent. These people and businesses are changing the way Africa is seen, not just in Africa, but around the world, and are cementing our position as leaders in innovation and the creative industries,” said Nunu Ntshingila, Regional Director, Facebook Africa.

As part of the ‘Made by Africa, Loved by the World’ campaign, Facebook will be creating dedicated ‘Africa Day’ Facebook profile frames available to Facebook users, and holding free virtual trainings for SMBs and Creators across Africa through its local training partners.

Focused on providing other upcoming creatives and entrepreneurs with the digital know-how to take their ideas global, these will focus on creativity and Instagram including: how to creatively engage with your audience through Instagram; reels school, interactivity in stories and how to get creative with ads.

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