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How Absa aims to cut over-reliance on Kenya as it eyes diversification

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Absa Headquaters. [Wilberforce Okwiri, Standard]

Absa Group is planning a strategic shift to reduce its heavy reliance on a few key markets, notably Kenya, where it says the group is currently “overly dependent,” Group Chief Executive Kenny Fihla said. 

The Johannesburg-based pan-African lender, which operates in over a dozen countries, including Kenya, earns about two-thirds of its revenue from South Africa and is also heavily exposed to Ghana and Kenya.

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