×
App Icon
The Standard e-Paper
Read Offline Anywhere
★★★★ - on Play Store
Download Now

Customer Service Week: Lessons for firms on better consumer experience

Vocalize Pre-Player Loader

Audio By Vocalize

Brand experience goes beyond customer service as it encompasses all the feelings consumers have before, during and after interacting with a brand. [Istockphoto]

The first week of October is a time when businesses celebrate the importance of customer service and the people who serve and support customers.

Businesses try to outdo each other by coming up with more innovative ways to excite frontline employees who put a smile on the faces of their clients.

Premium Article

Get Full Access for Ksh299/Week.

Bold Reporting Takes Time, Courage and Investment. Stand With Us.
Continue Reading  →
What you get
  • Unlimited access to all premium content
  • Ad-free browsing experience
  • Mobile-optimised reading
  • Weekly newsletters & digests
Pay via
M - PESA
VISA
Airtel Money
Secure Payments Kenya's most trusted newsroom since 1902
Football
Senegal Vs Morocco: Inside CAF's injustices
By Ben Ahenda 14 hrs ago
Boxing
Nairobi pick team for Kenya Open Boxing Championships
By AFP 20 hrs ago
Sports
AFCON stripping of Senegal's title a 'disgrace for Africa' say fans
By AFP 23 hrs ago
Football
Senegal to appeal 'unjust' AFCON ruling