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YouTube tops FIFA's World Cup 2026 strategy as official preferred platform

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FIFA will have YouTube as a preferred platform for the FIFA World Cup 2026. [Inside FIFA]

FIFA has announced YouTube as a preferred platform for the FIFA World Cup 2026.

The collaboration with the competition’s Media Partners and content creators will expand the way viewers experience the tournament across YouTube channels, including extended highlights, behind-the-scenes footage, Shorts, and video-on-demand content, to boost reach and engagement.

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