Pepsi rolls out festive 'Fizzmas' campaign targeting peak holiday consumption

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Pepsi, through bottler SBC Kenya, has launched a new festive-season campaign dubbed "Everything Can Wait, It's Christmas After All", marking the start of its end-year push as consumer spending and beverage consumption peak during the holidays.

The campaign, branded "Grab the Festive Fizz", was unveiled at SBC Kenya's Nairobi headquarters during an event attended by media, trade partners and company staff. It signals the company's attempt to consolidate market share during a period traditionally associated with increased social gatherings, travel and celebrations.