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Kenya aims for five million visitors in new ambitious tourism push

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Tourism and Wildlife CS Rebecca Miano (third right), Laikipia artist Lentir Maso and Susan Nookisho during Lkereti album launch in Laikipia County, on December 7, 2025. [Wilberforce Okwiri, Standard]

The government has emphasised the tourism sector’s potential in job creation, with Tourism and Wildlife Cabinet Secretary Rebecca Miano, noting the workforce extends beyond the three million documented.

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