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Safaricom opens platform to reward high-end users

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Safaricom PLC CEO Peter Ndegwa and Youth Segment Lead Jerusha Okubasu test the HOOK robot during the Safaricom Decode event at Sarit Exco, Nairobi, on March 19, 2025. [Wilberforce Okwiri, Standard]

Safaricom has launched the Emerald Platform, a premium customer engagement platform designed to offer personalised services, exclusive rewards, and elevated care.

The platform is tailored to provide top-tier customers withkey benefits across Safaricom's key products and services, including enhanced roaming services, e-Sim technology, seamless payments, and post-pay plans.

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