×
App Icon
The Standard e-Paper
Join Thousands of Readers
★★★★ - on Play Store
Download Now

First Assurance launches mental health insurance product for MSMEs

Vocalize Pre-Player Loader

Audio By Vocalize

First Assurance Chief Operations Officer Johannes Kitaka speaking during the launch of a new medical product First Afya Biashara, in Nairobi on August 14, 2024. [Kanyiri Wahito Standard]

First Assurance Company, a member of the Absa Group, has unveiled an insurance product aimed at addressing the growing mental health crisis.

The new product, dubbed First Afya Biashara, targets micro, small, and medium-sized enterprises (MSMEs) in a bid to provide much-needed mental health coverage and support among other health issues.

Premium Article

Get Full Access for Ksh299/Week.

Fact-first reporting that puts you at the heart of the newsroom. Subscribe for full access.
Continue Reading  →
What you get
  • Unlimited access to all premium content
  • Ad-free browsing experience
  • Mobile-optimised reading
  • Weekly newsletters & digests
Pay via
M - PESA
VISA
Airtel Money
Secure Payments Kenya's most trusted newsroom since 1902
Financial Standard
Families feel the pinch as war-hit diaspora remittances shrink
Business
Mbadi names Adan Mohamed as new KRA chief
Business
Kenya to host green hydrogen symposium as country positions for the global stage
Business
Kingdom Bank deepens MSME push with Industrial Area branch