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Rwanda is making big waves with sports marketing, why not Kenya?

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London-based English Premier League football club Arsenal has a multi-million-pound shirt sponsorship deal with Rwanda to market tourism. [AP, File]

Rwandan President Paul Kagame is a big fan of the English Premier League club Arsenal.

The London-based club penned a multi-million-pound sponsorship deal to market tourism in the East African country in 2018, with the "Visit Rwanda" tagline well displayed on the club's shirt sleeves and around the Emirates Stadium during home matches.

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