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Bundesliga to lure global TV audiences as soccer-starved fans tune in

FILE Feb. 16, 2020 file photo, Bayern's Robert Lewandowski celebrates with supporters after winning their German Bundesliga soccer match against 1. FC Cologne in Cologne, Germany.

Germany's Bundesliga will attract legions of new armchair fans around the world this weekend when it becomes the first of Europe’s major soccer leagues to resume after a two-month shutdown due to the coronavirus.

In normal circumstances, the German game, dominated in recent seasons by Bayern Munich, lacks the marketing pull of England's Premier League or Spain’s La Liga, which boasts the world’s two biggest clubs in terms of revenue - Barcelona and Real Madrid.

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