More and more people are increasingly paying more attention to their health, the quality of their lives and the environment. Consumers are demanding healthy and sustainable diets that reduce health-related costs. For poultry farmers, it's good news that chicken is one of the diets that are safe, nutritious and of high protein quality. The farmers, therefore, need to put more effort into strategies that guarantee good production processes at the farm all the way to the consumer's table.
The farm-to-fork strategy applies to all the activities of all participants, from the farms of poultry stock to nutrition, slaughter, packaging, transport, and consumption.