Why teens take part in social media challenges

Why do young people take up social media challenges? [Courtesy, Freepik]

Social media challenges are wide-ranging. But why do young people take up challenges that pose a threat to health, well-being and, occasionally, their very lives? We identified four key factors that motivate young people to participate in a challenge: social pressure, the desire for attention, entertainment value and a phenomenon called the contagion effect.

Social pressure