Why the modern woman struggles to look, feel beautiful all the time

We subconsciously hope that we are the prettiest and smell nice when we walk down the hallway to fix some coffee during break [Courtesy, Freepik]

We are a species focused on beauty at all costs. However, our liberal standing in the modern society has primed us argue that we dress up for us and to look beautiful for ourselves. That is the logical side of our brain hemisphere that we use in the public domain for political relevance and in line with the gender targets of the UN's Sustainable Development Goals. As educated women, we are informed and aligned to modern policies and we are focused on staying aligned, even if it is for academic scorecard only.

Deep down, we will do anything possible to please ourselves and while at it get noticed by the sons of Jonathan roaming the streets. A comment about how beautiful we are by the IT guy fixing your laptop is enough to fire one up for a whole week, something that even first grade appraisal feedback by the line manager cannot trigger in our brains.