Suicide isn't fashion': Burberry apologizes for hoodie with noose around neck

Referring to the hoodie, a Burberry model wrote online: 'Suicide is not fashion'. [Courtesy]
Burberry was slammed for featuring an "insensitive" hoodie with a noose around a model's neck at London Fashion Week .

The fashion brand has apologised for including the hoodie in a collection called Tempest on the runway on Sunday.

Its own model, Liz Kennedy, shared her scathing views on Instagram , on which she said: "Suicide is not fashion."

In a lengthy post, the model added: "Let's not forget about the horrifying history of lynching either."

SEE ALSO :Going from employee to entrepreneur? my survival guide

After the criticism was widely shared on social media, Burberry's boss accepted the brand had "made a mistake".

He said Burberry was "deeply sorry for the distress" caused, adding: "It was insensitive and we made a mistake."

But she admitted the hoodie was "not glamorous nor edgy".

The show featured "rebellious youths" scaling walls in one space, a performance the brand's creative director Riccardo Tisci dedicated to "the youth of today".

Ms Kennedy, a London-based model, wrote on Instagram: "How could anyone overlook this and think it would be okay to do this especially in a line dedicated to young girls and youth?

SEE ALSO :Tailoring is what butters my bread

Ms Kennedy didn't wear the garment but was part of Sunday's show in central London.

But she admitted the hoodie was "not glamorous nor edgy".

The show featured "rebellious youths" scaling walls in one space, a performance the brand's creative director Riccardo Tisci dedicated to "the youth of today".

Ms Kennedy, a London-based model, wrote on Instagram: "How could anyone overlook this and think it would be okay to do this especially in a line dedicated to young girls and youth?

"The impressionable youth. Not to mention the rising suicide rates worldwide."

Burberry boss Marco Gobbetti said Liz's experience "does not reflect who we are and our values".

"We will reflect on this, learn from it and put in place all necessary actions to ensure it does not happen again."

Riccardo Tisci also apologised and said that "while the design was inspired by a nautical theme, I realise that it was insensitive".

London Fashion Week finished on Tuesday. The clothing trade show has taken place in February and September every year since 1983 and showcases more than 250 designers.

It currently ranks alongside New York, Paris and Milan as one of the 'Big Four' fashion weeks.

More than 5,000 attend the UK show each time.

FashionBurberryLiz Kennedy