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Digital News

What I’ve learnt from 15 years in a niche market

By Nanjinia Wamuswa | Aug. 19, 2020

**The founder and Director of Star FM Mohamed Osman at the station offices in Nairobi on July 9, 2020 during the interview. [Collins Kweyu,Standard]**

When Mohammed Osman realised the dearth of information suffered by pastoralist communities such as Somalis and Boranas, he decided to venture into media business. He burned with a desire to keep the communities informed about what was happening both locally and globally. In 2005, he started Star FM, a radio station based in Garissa, which today is thriving beyond his expectations.

Why, despite numerous challenges, did you chose to venture into the media business?

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