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Toyota Motor Corp rolls out its first mass-produced battery electric car in Japan on Thursday for lease only, a strategy the automaker says will help ease driver concerns about battery life and resale value but has raised analysts' eyebrows.
Gasoline-electric hybrid models remain far more popular in Toyota's home market than electric vehicles (EVs), which accounted for just 1 per cent of the passenger cars sold in Japan last year, according to industry data.
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