The Standard Group Plc is a multi-media organization with investments in media
platforms spanning newspaper print
operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a
leading multi-media house in Kenya with a key influence in matters of national
and international interest.
Clad in a bright pink T-shirt and a reflective vest, Lucy Odele confidently rides her matching pink motorcycle along the rocky, muddy roads of Ukwala.
Branded Boda Girls, the motorbike is more than a means of transport; it is an identity and a symbol of hope in remote villages, helping women access essential reproductive health services.
The colour is deliberate. Easily visible from a distance, pink is closely associated with safety and trust, especially among women who for years have struggled to access timely maternal and child healthcare.
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