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Tennis star Naomi Osaka launches Hana Kuma media company in partnership with Lebron James

Japanese tennis player Naomi Osaka and  LeBron James  AP/Reuters

Japanese tennis player Naomi Osaka is launching a new media company in partnership with four-time NBA champion LeBron James aimed at telling stories that cross cultural barriers, the former world number one announced on Tuesday.

Hana Kuma, which translates to "flower bear," will produce stories that are "culturally specific but universal to all audiences" and already has multiple projects lined up, according to the Hollywood Reporter.

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