Ways to increase your betting odds
Bookmaker odds will be more a reflection of what they expect the general public to play, rather than on the actual probabilities of either outcome.
If you do not want to take any risk then you can place a lay bet on the exchange so that you win whatever happens.
Don't let one bookmaker make you think you shouldn't shop around because it's such a competitive sector, companies will try and lure you to bet with them and only them.
Use other betting sites to see which one has the best price for the market you want.
The fewer selections, the better.
The fewer selections you include in your bet, the more chance you stand of winning, If you're betting to make money think small, not big.
This seems obvious to point out but it is difficult for any punter to ignore the price bookies have given.
You might really want your team to win. And bookies love it because each week they'll rake it in from all the home fans willing their soon-to-be relegated team to beat the table leaders.
As bookmakers try and offer more and more ways for us to hand over our cash, they are forever expanding the list of sports and markets they cover.
It's not just about which football team has won their last six games but how well they have really played offensively and defensively.