Spotify Saturday announced the arrival of Wrapped 2022, its yearly look back at what songs, artists, albums and playlists people listened to throughout the year.
American artiste Drake clinched the top spot as the most streamed artiste in Kenya for the second year in a row.
He was followed by Burna Boy, who is the only African artiste in the top five most streamed artists locally. Chris Brown, The Weeknd and Future round up the top five.
Incidentally, all these artistes released albums in 2022, which likely accounts for their high streams among Kenyans.
Burna Boy's hit track Last Last instead takes up the top spot the most streamed song in Kenya this year. Rema's Calm Down, released in February, had a strong streaming year, landing in second place in the race for top streamed songs in Kenya in 2022.
Finesse by Pheelz, featuring BNXN fka Buju comes in third, with Oxlade's KU LO SA - A COLORS SHOW in fourth place. Both these songs are huge on social media, so it's not surprising that this translates into streams. Lojay and Sarz' collaboration on Monalisa is paying off, making it the fifth most streamed song.
The top streamed local artiste was Sauti Sol also for the second time, followed by Wakadinali. BURUKLYN BOYZ, who are part of Spotify's RADAR Africa programme, are the third most streamed Kenyan act in Kenya this year. Otile Brown is down one spot from last year, making him the fourth most streamed Kenyan artiste, with Nyashinski rounding up the top five.
There was 184 per cent year-on-year increase in consumption of local music from 2022, an encouraging figure that shows that Kenyans do stream local music.
"We are so encouraged by the trends we are seeing on Spotify in Kenya this year, especially when it comes to the increase in local music consumption," said Spotify's artist and label partnerships manager for East Africa, Monica Kemoli-Savanne.
"This upward trend means that Kenyan creatives can find inspiration to create more content that resonates with local music lovers. Beyond that, this year's Wrapped paints a very interesting picture of what music moves Kenyans."
Kenyans love a good party, so it's no surprise that the day when they stream the most music is Friday, followed by Saturday, according to the latest Spotify Wrapped data.
What hour of the day do Kenyans stream the most music on Spotify? That would be 12pm, right in the middle of the day, then at 6pm
The party mood continues with the most streamed Kenyan song being KISHASH by Lilmaina, followed by Geri Inengi by Wakadinali featuring Sir Bwoy, another party banger.
Bien and Aaron Rimbui's Mbwe Mbwe is third on the list, followed by Nyashinki's Properly, featuring Femi One. Bien's makes another top stream-entry with his most recent single, Inauma closing off the top five most streamed Kenyan songs.
Burna Boy has had a great year with Love, Damini, the top-streamed album in Kenya. Ayra Starr's 19 & Dangerous lands in the top two, followed by Rema's Rave & Roses.
Ed Sheeran's = is the fourth most streamed album in Kenya this year. Top-streamed artiste Drake makes another comeback with his album Certified Lover Boy in fifth place.
The most-hearted songs list looks very similar to the top-streamed list, with a few changes in position. Rema's Calm Down tops this list as the most-hearted song, followed by Burna Boy's Last Last.
Finesse by Pheelz, featuring BNXN fka Buju is third here as well, and Burna Boy's collaboration with Ed Sheeran For My Hand makes a top-five debut in Kenya as the fourth most-hearted song. Emiliana by Ckay closes off the top five.
African Heat is the most popular Spotify-curated African playlist in Kenya (with the most likes of any Spotify-curated playlist on the continent), and also the most streamed playlist in Kenya.
As part of Wrapped 2022, each Spotify user gets a detailed snapshot of their most loved artistes, creators and songs.
Audio Day shows how their musical choices evolve throughout the day while the new Your Listening Personality feature tells users about the music they listen to and what that says about their music taste. One of 16 different Spotify-created Listening Personality types is assigned to each user based on their 2022 listening trends.
Wrapped 2022 will also feature messages from artists to their listeners, and users will be able to share their Wrapped cards via WhatsApp, Instagram, Facebook and Twitter. Fans can also unlock a personalized Snapchat lens that reflects their listening personality and those active in the Roblox universe can head to Spotify Island for even more fun and games.