The Standard Group Plc is a multi-media organization with investments in media platforms spanning newspaper print
operations, television, radio broadcasting, digital and online services. The Standard Group is recognized as a
leading multi-media house in Kenya with a key influence in matters of national and international interest.
WHAT MAKES WOMEN MOST EXCITED - TOP 20:
1. Going on holiday - 41%
2. Having sex - 26%
3. Exercising/ playing sport - 26%
4. Eating good food - 25%
5. Shopping - 21%
6. Meeting friends for a drink - 20%
7. Attending a live concert - 18%
8. Grabbing a freebie - 18%
9. Eating healthily - 12%
10. Pay day - 9%
11. Pampering treatments - 8%
12. Eating cake - 8%
13. Flirting with a stranger - 5%
14. Watching live sports events - 5%
15. Complaining to a customer services person and winning an argument - 5%
16. Attending a festival - 5%
17. Work - 3%
18. Flirting with a work colleague - 2%
19. Breaking the law - 1%
20. Not paying a parking ticket - 1%
WHAT DRAINS WOMEN - TOP 20:
1. Money worries - 45%
2. Arguing/bickering with a partner - 34%
3. Dark winter nights - 31%
4. Working in general - 25 %
5. Going to bed too late - 24%
6. Queuing - 23%
7. Bad customer service - 22%
8. Traffic - 19%
9. Listening to other people’s problems - 19%
10. Working overtime - 15%
11. Shopping - 14%
12. Going to the doctors/ dentist - 13%
13. Telling off your children - 13%
14. Train delays - 8%
15. Exercising - 8%
16. Nothing saps my energy/drains me physically - 6%
17. Watching too much TV - 6%
18. Fast food - 6%
19. Getting back into school routine - 5%
20. Looking at iPad/mobile phone in bed late at night - 3%
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