Influencer Chat: Meet Michelle Muchai, lady behind 'Shawty kwani ni wewe?’ viral meme

Michelle Muchai.

The 'Shawty kwani ni wewe?' Meme going viral was never part of the plan, but that spontaneous moment was the breakthrough content creator, and socialite Michelle Muchai caught a buzz off of pre-pandemic. Since then, she has survived the covid blues, scored an endorsement, graduated, and continues to marvel through her early 20's.

If you casually scroll through social site Instagram, the number of 'It girls' is astounding. So what makes one stand out or have their real shot outside of the cliché consistency in posts, quality content, and authenticity connotations that get thrown around ever so often?