Value for your money: Safaricom unveils no expiry data bundles

A Safaricom customer scrolls through the *544# menu on her phone.

It’s 10am, I am at the office, I log in to Twitter for the latest banter and bad puns here and there. I pull down my screen to refresh, and no new tweets are loading. Then it hits me, do I have data bundles? I think to myself, I must have. I bought 300 MBs yesterday and I am sure I haven’t finished them because I didn’t get the “Your Data Bundles is below 2MB” message from Safaricom.

But wait a minute, what time did I purchase the 300MBs? I rush to check the time stamp on Safaricoms SMS and I bought them at 9:48AM. Oh shoot! Given they were meant to last for 24 hours, they have expired and I hadn’t even got to below 75Mbs. I want to cry, I am sad, I didn’t exhaust my money! So now I need to buy more data, but this time, I have to exhaust all my data before it expires. Which reminds me, every time I think of doing this, I go crazy on the Instagram and Tiktok videos and I end up finishing my bundles before the day is over. Sigh! Such a struggle.