Tech firms in race to meet rising demand for entry level smartphones

Smartphone shipments in Kenya account for 72 per cent of total shipments, driven by entry-level handsets with price bands of between $100-$200 (Sh12,300-24,600) and mid-range of up to $450 (Sh55,350). [itockphoto]

As demand for entry-level smartphones rises in Kenya, more young consumers are going for devices that offer large storage, high-speed internet, fast processor and quality camera output at a lower cost.

The youthful customers constitute the highest population of first-time mobile users and are driving this demand.