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Entrepreneur woos drinkers with beetroot wine

Beetroot wine

Rwandans enjoy eating beetroot but entrepreneur Assumpta Uwamariya has found a novel use for the vegetable - turning it into a red wine that has proven popular with customers in several African countries and even as far as Germany.

Unable to find a job after graduating from university, Uwamariya started growing beetroot for a living and then learned how to turn it into a rich, earthy red wine known as “Karisimbi”. The 27-year-old now grows beetroot on a three-hectare farm in the Rubavu district of western Rwanda, employing 17 people.

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