Ruto turns on the charm to woo Luhya nation

President William Ruto addresses residents after the launch of Sogoo-Melelo-Ololung’a Road on the second day of his tour of Narok County, May 7, 2025.  [Kipsang Joseph, Standard]

As the 2027 General Election draws closer, President William Ruto’s administration is visibly engaged in a strategic charm offensive to consolidate support in key regions, with Luhyaland emerging as a critical battleground.

The distribution of State jobs — particularly high-profile and influential positions — has historically been a potent tool for successive governments to reward loyalty, build political bridges and secure regional support.