Decades ago, towards the end of the 1990s, the exodus from organized religion that began with Generation X and was further accelerated by Millenials became a worrying development for those in mainstream churches.
Established churches, Catholic, Anglican, Presbyterian, and AIC among others, began to lose numbers to emerging evangelicals where young and well-educated men and women launched their own church missions. Inspired by the US, where church ministries were huge, preachers ran online services with mesmerizing television presence which caused change in Kenya.