Businesses can win big by embedding ESG in customer experience

By implementing eco-friendly practices, such as reducing waste and carbon emissions, companies can not only attract eco-conscious consumers but also enhance their overall brand image. [iStockphoto]

It's an exciting time for businesses, not just for the local market but for the world. Environment Social and Governance (ESG) considerations have never been more relevant and important for companies, and this is increasingly the case as consumers become more conscious of matters sustainability.

Latest Ipsos Global Trends, a 50-country study on how global values are shifting, shows people do have clear expectations of brands and business when it comes to ESG. Most believe business can be a force for good, with 80 per cent agreeing that brands can make money and support good causes at the same time.