In this part of the world, we have been socialised to believe that to lead, one needs a position.
This is more evident on the political front as people vying for different positions urge the public to vote them into office in order to serve them in the belief that the position is what they need to serve. And more often than not, the public falls for this gimmick, they associate service with position. This would be excusable if it was only found among the politicians.