The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Vendor at a stall in Mucatha shopping centre, Kiambu County. [Martin Mukangu, Standard]
Before venturing out, it pays to study the market segment you want to explore. For example, what is the competition like? You should also consider the location you want to set up the business to capture a proper customer base.
Let's have a look at three businesses you can explore with little startup capital and expand with time.
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