Let's promote our Kenyan tea as top brand in the globe

A woman on her way to deliver the green tea leaves to a nearby tea buying centre in Mathira Nyeri on January 27, 2023. [Kibata Kihu, Standard]

Kenyan tea is among products that have strongly built Brand Kenya in the international arena. Other such products include Kenyan coffee, flowers, tourism and athletics. They have remained resilient with the Kenyan spirit playing a role.

To build the Kenyan portfolio on the basis of agricultural products, each requires packaging into a strong brand towards what the world focus tilts on and market demand. While this is a path to explore, brand sustainability in a competitive environment must be a factor.