What you should do to remain relevant and even stand out in job market

A man browsing work opportunities online using job search computer app. [Getty Images]

I recently read this captivating post on social media: "A 500ml bottle of drinking water is sold by a hawker at Sh20; a supermarket sells the same quantity at 50; a bar sells it at 100; a good restaurant in an uptown location sells it at 200; and the airport, a prime location, sells it at 500. Now see, same product, same brand. What has changed is the location."

Changing your location does not mean literal change of residence or business area. It is about doing things differently. It means repackaging yourself. It is about changing your personal brand!