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How online sellers are finding a lifeline in using technology

The growth of online businesses is also slowly changing the shopping culture and buying behaviour. [iStockphoto]

The growth of online businesses has continued to soar over the last few years. This has been driven largely by deep internet penetration, affordable data and the sheer zeal of young entrepreneurial minds who are leveraging the opportunities available in the online space to make a living.

Social commerce is now booming. Established as well as budding entrepreneurs are today selling and promoting their products and services through social media platforms like Facebook, Instagram, Twitter and even TikTok. Through these platforms, they are generating massive sales and moving volumes.

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