Don’t grant cigarette makers tax holiday

In response to the global tobacco control efforts to fight the prevalence of tobacco use, which results in more than 8 million deaths annually, the tobacco industry is now pushing the agenda of introducing “less harmful” products.

One such product that was introduced in 2019 by British American Tobacco (BAT) Kenya is the nicotine pouch known as Lyft. This product, which is being fronted by the cigarette manufacturer as an alternative to smoking is unlikely to result in any substantial health benefits.