The on-demand service industry and the platforms created with the surge of innovation has radically changed the world’s shopping and delivery experience. The efficiency that comes with using such apps and platforms has allowed the nascent sector to thrive as a towering beacon of hope to the economies of many countries.
In Kenya, consumers have embraced digital platforms, as they have improved the quality of their lives and brought innovation to cities and countryside alike. Different companies, both local and foreign, have set up their platforms and apps in a race to capture markets across the country and are providing a livelihood for tens of thousands of people.