Investment, by its definition, alludes to taking chances on ventures that one is not sure of the returns. There is no amount of market research and analysis that can give one certainty when it comes to investment. You have to take the risk for a foreseen yet unknown outcome. That said, there are basic guidelines that every investor should follow before they invest to mitigate loss of one’s investment. The guidelines stand true for all kinds of investments; from stocks, real estate to buying ventures.