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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
A few weeks ago, I penned an article on value addition strategies for cattle keepers. A particularly keen reader noticed that I was biased towards dairy production and requested I also address beef production specifically marketing strategies.
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