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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Interactive television is now a common feature in Kenya. This is driven by numerous factors but majorly the desire to enrich TV-watching, and to make programming more interactive and interesting or appealing to viewers.
Accordingly, to beat competition and attract and retain audiences or consumers, media houses and various production houses have had to innovate to survive in what is increasingly becoming a very competitive media market place.
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