“The same river you step, the same river you don’t” is one of the common fragments promulgated by Heraclitus, one of the Ionian Pre-Socratic philosophers. In as various schools of thought are concerned, the above fragment has since attracted myriad perspectives of interpretation though its underlining glimpse remains the notion on ‘constancy of change.’ Yes, that the same ‘you’ are now, and the same ‘you’ are not now, and so is the case of anything defined under space and time; change is inevitable. Let me advance this into a more comprehensible perspective.
Anyone cognisant with a product life-cycle will attest to the facts encapsulating the manner with which a product gains force into, and phases out of the market completely, or perhaps saved by strategies such as rebranding. I find this in consonance with the fate of the Jubilee political brand, whose fanciful entry in the political market, also known as the exponential phase, was filled with whims of overrated, intelligent promises, mirage of prudence, somewhat humility and statesmanship which obviously a section of the gallery, whose attention were these orchestrations meant to appease, was aware were way-out-of-this-world.