Exploit the growing conferencing industry fully

Few Kenyans could have imagined that the conference industry would one day be categorised with travel and tourism and become a symbiotic phenomenon.

That for the most part unimagined, and therefore unforeseen, future is finally here — in a big way. The phenomenon of the Meetings, Incentives, Conferences and Events/or Exhibitions (MICE), or, simply put, business tourism, kicks off on January 23 at the KICC, for the first time outside South Africa.