Embrace these new trends to attract Gen Z tourists, stakeholders told

Tourism players in a one on one communication with International tourism agents during the essence of Africa 2025 conference going on at the Diamonds Malindi. [Marion Kithi,Standard]

Tourism players have been urged to repackage different tourism products according to the demands of different age groups and locations where the travelers come from.

Research has described Gen Z as an age group that requires a unique package of tourism, as they tend to travel for much longer periods and work virtually as opposed to traditional office jobs.