KTB seeks to tap into the Kenyan diaspora to attract more tourists

Kenya Tourism Board CEO June Chepkemei gives her remarks during the inaugural meeting of the Kenya Adventure Tourism Product Club. [Courtesy]

The Kenya Tourism Board (KTB) is rallying Kenyans in diaspora to support the country to hit three million tourist arrivals a year.

The marketing agency this week launched a tourism marketing drive dubbed 'Ziara Kenya One Diaspora One Tourist' that seeks to harness the diaspora's networks to attract at least one tourist per diaspora member annually, thus helping catalyse growth in the tourism sector.