Rights group, film firm ink deal to tackle youth unemployment

Digital rights group Paradigm Initiative (PIN) in partnership with Sunshine Cinema has signed a memorandum of understanding aimed at tackling youth unemployment.

The partnership seeking to bring about transformative change across the African continent is in line with collaborative efforts to tackle the dual challenges of youth unemployment and digital exclusion.

PIN, which advocates for digital rights and inclusion, also works to connect under-served youth with digital opportunities and ensures the protection of their rights online.

Sunshine Cinema on the other hand, is a non-profit solar-powered media network working through Southern Africa to address youth unemployment.

Under the MoU, Sunshine Cinema will provide innovative mobile solar cinema kits to showcase Paradigm Initiative’s impactful short films.

The two organisations aim to bridge these gaps and create a ripple effect of positive change.

PIN’s Chief Operating Officer Nnenna Paul-Ugochukwu said the kits not only harness the sun’s energy but also empower young entrepreneurs as media facilitators, enabling them to earn income while driving positive social change within their communities.

According to him, the collaboration comes at a critical juncture when countries within the continent are grappling with the consequences of the digital divide and the urgent need for employment opportunities for the youth.

“This collaboration marks an important step in leveraging the power of storytelling to champion digital rights and inclusion on the continent. It is a symbiotic relationship that goes beyond traditional advocacy to lighting up minds and creating opportunities for the youth,” he said.

His sentiments were echoed by Sydelle Willow Smith, Sunshine Cinema Executive Director who said, “As we embark on this journey, we will be keen on amplifying the message of digital inclusion, youth empowerment and social transformation. Together, we can illuminate the path towards a brighter, more inclusive Africa.”

Smith said the partnership seeks to equip young African entrepreneurs with a Sunbox (mobile solar cinema kit) and the skills necessary to become media facilitators, earn an income and spark social change.

“By training people to become media entrepreneurs, impact facilitators and active citizens, we empower them to earn an income from gig work and make a difference in their communities,” said Smith.