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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Twiva Chief Executive Officer Peter Kironji.
Marketing as a business practice has significantly evolved over time. Today, any brand that does not leverage on digital platforms is losing out. And with the ever shifting consumer needs, today’s client wants to be reached in a manner that directly relates to them.
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