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New taxes, BBI stalemate, delayed rains, Covid-19 and its consequences should tax the Kenyan optimism to the limit. On the streets and in the media, pessimism seems to overshadow our quintessential optimism and endless resilience.
We could therefore ask in good faith; is there anything to be optimistic about the Kenyan economy beyond the ‘Bora Uhai’ slogan we like to throw around? Should you even bother starting the business you have been dreaming about or keep going through the laborious motions of keeping your business alive? My unqualified answer is yes. Here is why I think you should hang in there.
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