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The Standard Group PLC The Standard Group Plc is a multi-media organization with investments in media platforms spanning newspaper print operations, television, radio broadcasting, digital and online services. The Standard Group is recognized as a leading multi-media house in Kenya with a key influence in matters of national and international interest.
  • Standard Group Plc HQ Office,
  • The Standard Group Center,Mombasa Road.
  • P.O Box 30080-00100,Nairobi, Kenya.
  • Telephone number: 0203222111, 0719012111
  • Email: corporate@standardmedia.co.ke

Do promotions really work?

Promotions at a supermarket.

Lots of items in the supermarket are nowadays on promotion, reduced prices or you buy one, you get one free. Most items on promotion are fast-moving consumer goods.(FMCG) This is an indicator that the Covid -19 induced economic slowdown is real.  

 The business owners want to create demand with low prices. Noted “bei ya jioni” in the fresh food supermarkets?  Do these promotions work? 

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