Close shave: Gillette ad sparks online controversy

Like the 15-month-old #MeToo movement, Gillette's message has also been criticized by men who felt insulted, some of whom have vowed to swear off the brand. [Photo: AFP]

A commercial for the Gillette razor brand that supported the #MeToo movement and called on men to change their behavior has triggered a heated controversy online.

The spot, which features images of harassment and brutality, urges men to end a culture of "toxic masculinity" and turns the brand's 30-year-old slogan into a question: "Is this the best a man can get?"