The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Experts say more brands will continue to leverage video content to market products. [Courtesy]
Technology firms and other corporates have predicted fundamental shifts in the digital landscape next year that they say will transform consumer behaviour.
The shift, they said, will also cause major changes in e-commerce, digital marketing and mobile communication.
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