Bidco Africa opens new detergent factory in Thika
SEE ALSO :Counties fight over Sh1.4m land ratesProduct categories “Detergent is a crucial product in Kenyan homes and it is an area we believe we can compete and offer fantastic value to the consumer,” he said. Mr Ramamurthy said the investment is part of Bidco’s Sh20 billion expansion plan that will see the company enter new product categories. The plan will see four new factories built at the new Bidco Industrial Park in Ruiru. The first phase will include an initial Sh5 billion with the second phase spread over the next four years.
SEE ALSO :Firm to tap ‘dukas’ with credit offersBidco Chairman Vimal Shah earlier in the year said they are seeking to increase their competitive advantage as they diversify their products. The products will entail juices, water, cosmetics and other fast-moving goods such as food products. “With the expansion, we are seeking to raise our annual turnover from the current Sh40 billion to Sh100 billion annually. We are hoping to start production of some of the products by the end of this year,” Shah said. The new washing powder will retail at between Sh5 and Sh140.